Myntra logo: The unnecessary controversy

Myntra changes its logo after activist calls it 'offensive' towards women! 

I came across this piece of news recently on various online news platforms and it just blew my mind. I  mean how idle or pervert one has to be to see something offensive in a logo?  

Naaz Patel is a social activist who founded an NGO which goes by the name Avesta Foundation located in Mumbai which provides shelter, food, and medical assistance to destitute senior citizens and marginalized section of the society. This woman filed an FIR against Myntra because apparently, she found the logo to be offensive towards women. When I first read this, I kept wondering how can a logo be offensive to a particular gender? Before starting to criticize her, I wanted to believe that this lady better have a pretty good reason to file an FIR against such a big company. I mean it is difficult to go against a big company head-on. So, I opened Myntra's website and stared at the logo for a good 15 minutes yet I failed to find anything offensive in that. So I started searching for the precise reason as to why and how this lady found it offensive. I came across one of her interviews on a Youtube channel where she explained that the M in Myntra looked like a naked lady's posture. I sat throughout that mind-numbingly dumb interview which lasted for ten minutes. She said that when you see a logo on mobile you don't see it clearly, but when you open the website on a bigger screen such as a computer or TV,  you see it clearly. In my mind, I was thinking as to how twisted and distorted one's mind has to be that you do nothing but stare at a logo on a big screen? She also said that initially, nobody thought it was offensive until I pointed it out and then filed the complaint. Myntra also agreed to change its logo and the news spread like wildfire and the people who did not see anything wrong in that started seeing it which was even more disturbing for me. This just reminded me of the Streisand Effect which is a social phenomenon which is paradoxical in nature that occurs when one tries to hide, remover or sensor information, instead has an unintended consequence of further publicizing the information, often via internet. It was born out of a controversy in the year 2003 and named after an actress Barbara Streisand whose attempt to remove a photograph of her beach house from the internet claiming invasion of privacy, ironically drew more attention to it and the photo went viral. One can draw a parallel between these two incidents.  

Anyway, my question to this lady is was this logo really that offensive that she had to lodge a legal complaint against the company? Is this what feminism stands for? Is this really the need of the hour? 

Women on daily basis face innumerable issues which should be dealt with instead of gaining cheap controversy by blowing such a small thing out of proportion and spewing venom under the pretext of feminism. According to a research dowry deaths accounted to more than seven thousand deaths in 2016 in India. Women suffer severe abuse, harassment, assault by in laws and bride burning in relation to dowry. There are so many cases that go unreported or are recorded simply as an accidental death. According to National Crime Records Bureau (NCRB), India recorded 88 rape cases per day in the year 2019. The rape vulnerability of a girl has increased up to 44% in the last 10 years. There are millions of women who face sexual abuse and sexism at work place. In the year 2019, out of the total 4.05 lakh crimes against women, registered by NCRB, 1.26 lakh (over 30%) were that of domestic violence. Less than 20% of the women in our country have access to sanitary pads hence so many girls drop out of school. Menstruation is still considered a taboo in India and women are exploited due to ignorance which takes a toll on their mental health. Women experience patriarchy, sexism, racism, economic inequality, misogyny, lack in access to equal opportunity, difficulty in maintaining work life balance and trust me I can go on ranting about it. And what does a sensible, average woman do? Rather than creating a devil's workshop out of an idle mind, she works her ass off  so that the future generation does not face the same issues that she did. She works towards creating equal opportunity for everyone.

In the interview, Naaz Patel also said she will keep fighting against things that are offensive towards women. I wonder if she even cares for the real issues at hand or was she just hungry for some cheap publicity by becoming the epitome of toxic feminism that she successfully garnered by making a big company change its logo which in my honest opinion still looks the same. I feel ashamed that such women exist in our society.  

I hope people do not get inspired by such events and make use of their own brains and not get offended by such petty logos and work towards real feminism rather than spewing toxicity like this lady did.